


Hydrating Cleanser
This gentle cleanser removes make-up and dirt from dry skin while providing it with moisture.
- Cleanses and cares at once: removes impurities without drying the skin.
- Hyaluronic acid and urea: bind moisture so skin feels soft and not tight after washing.
- For dry and sensitive skin: ideal for daily use, morning and evening.

Hydrating Cleanser
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The most important ingredients
A molecule produced by the body that can bind up to 1,000 times its weight in water.
Function: Can intensively supply the skin with moisture, plump up fine lines and strengthen the skin barrier.
Provitamin B5 - converted to vitamin B5 in the skin and proven as a soothing active.
Function: Can soothe the skin, bind moisture and support regeneration after irritation.
Plant-based active from the comfrey root that can soothe the skin and support cell renewal.
Function: Can ease irritation and redness, supports regeneration and makes the skin softer.
Application
Frequently asked questions
Why use a special cleanser with retinol?
Retinol accelerates cell renewal and can temporarily make the skin drier and more sensitive. An overly aggressive cleanser strips the skin barrier further — which amplifies the retinol reaction. Hydrating Cleanser is specifically formulated for this scenario: urea (5 %) binds moisture in the skin during cleansing, and panthenol soothes the skin. The result is a gentler retinol experience with less peeling and fewer redness flare-ups.
Why is Hydrating Cleanser better than a normal shower gel?
Shower gel is too aggressive for the face — it also reduces the protective lipids of the skin barrier. Hydrating Cleanser uses mild surfactants that cleanse thoroughly without stripping. Additionally, it actively delivers moisture via urea — a feature regular shower gels do not have.
Is this cleanser suitable for sensitive skin?
Yes, specifically designed for it. Urea (a natural moisturising factor) and panthenol calm the skin even during cleansing. Free from fragrances and harsh surfactants. Suitable for atopic skin, rosacea-prone skin, and post-procedure care.
Can I use Hydrating Cleanser twice a day?
Yes, morning and evening. The gentle formula makes it ideal for twice-daily use — precisely what is needed with an active retinol routine.
How does this cleanser differ from a normal moisturising cleanser?
Regular moisturising cleansers only temporarily retain moisture on the surface. Hydrating Cleanser uses urea (5 %) — a keratolytic and humectant that binds moisture within the skin cells themselves and gently loosens dead skin cells at the same time. This results in smoother, more supple skin directly after cleansing.
About the brand

Transparency & Mandatory Information
Ingredients (INCI)
Instructions for use
Product Safety & Contact
NOVVIA GmbH ,
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info@NOVVIA.de , +49 8161 96994-0

